We realize that each home has a unique and personal story to tell and it's our job to illustrate and sell that message. We have a recipe for success that blends traditional real estate methods with high-tech, data and analytics infused marketing. We identify who your buyer will likely be and we aim our marketing efforts towards exposing and continuously repositioning your property towards your targeted buyers.
By choosing the Granston Group to sell your home, you are tapping into the very best of our creativity and effort. The exposure your home will receive is second to none, and
through the implementation of both conventional and cutting-edge marketing approaches, we are confident that our team will exceed your expectations. Our collective acumen of the local markets, when combined with our carefully developed networks, sets the stage for us to sell your home for the highest price in the shortest time.
Working with our in-house marketing and advertising agency, we will target the right audience across the most effective channels through cohesive branding — all to elevate the style and story of your home. When prospective buyers evaluate a home, they seek a space that they can make their own. A few simple shifts can dramatically impact your listing's perceived appeal. We'll work together to elevate your home's value and create a tailored plan to maximize its potential on the market. Proponents of powerful imagery, we invest in visual editors, creative producers and the industry's most respected photographers to capture your home's finest selling points.
Backed by a proven process, Compass listings spend 19 fewer days on market than the industry average. A swifter sale means a more seamless seller experience and greater value for you. The next owner of your home could be searching for properties anywhere. That’s why we’ll pair predictive data with a multifaceted marketing plan — to ensure your listing is seen by each and every prospect. Aided by state-of-the-art Compass technology, we're strategically connected to the market's entire brokerage community. At the forefront of modern marketing, we take a multi-pronged approach to the digital promotion of your property. Once we are live we can toast to our future success of your listing selling for the highest possible price in the shortest amount of time.
• Evaluate comparable homes
• Analyze market trends with Compass Insights
• Determine Buyer profile + targeting strategy
• Research agents with similar listings
• Competitively price
• List on Compass Coming Soon
• Pre-Inspections + Disclosures
• Compass Concierge (New)
• Staging, repairs & updates
• Profesional photography + drone
• Lifestyle video (If Applicable)
• Create property brochure
• Listed on MLS, Compass.com, Zillow.com, Trulia.com, RedFin.com, etc.
• Syndicated to all brokerage IDX Feeds
• Compass Sign + acrylic with QR code
• Targeted mailers and digital/print ads
• Property announcement email blast to 5k+ Agents & Buyers
• Broker caravan and open house invitations
• 3k+ direct emails to targeted buyers and business contacts
• Promote via global agent network
• Custom property website
• Implement tracking codes via Google & Pixels
• Digital advertising + retargeting campaign
• Geo fencing with behavioral search layering
• Google Adwords keyword search campaign
• Featured on proprietary neighborhood websites
• Home preparations & showings
• Broker caravan and open houses
• Direct networking with buyers, agents, wealth advisors
• Review listing statistics & market conditions
• Weekly client reporting & feedback
Our team has built a custom web-based marketing platform, so we can do what other agents are not. We target specific buyers and sellers using data to guide our strategy. By combining a unique approach with the reach of a National Brand like Compass, we're able to serve our clients in a very unique way.
Lead Generation Sites
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