Marketing

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Let's work together to write the story of your home

We realize that each home has a unique and personal story to tell and it's our job to illustrate and sell that message. We have a recipe for success that blends traditional real estate methods with high-tech, data and analytics infused marketing. We identify who your buyer will likely be and we aim our marketing efforts towards exposing and continuously repositioning your property towards your targeted buyers.

By choosing the Granston Group to sell your home, you are tapping into the very best of our creativity and effort. The exposure your home will receive is second to none, and 

 

through the implementation of both conventional and cutting-edge marketing approaches, we are confident that our team will exceed your expectations. Our collective acumen of the local markets, when combined with our carefully developed networks, sets the stage for us to sell your home for the highest price in the shortest time.

POSITION

• Evaluate comparable homes
• Analyze market trends with Compass Insights
• Determine Buyer profile + targeting strategy
• Research agents with similar listings
• Competitively price
• List on Compass Coming Soon

PREPARE

• Pre-Inspections + Disclosures
• Compass Concierge (New)
• Staging, repairs & updates
• Profesional photography + drone
• Lifestyle video (If Applicable)
• Create property brochure

LAUNCH


• Listed on MLS, Compass.com, Zillow.com, Trulia.com, RedFin.com, etc.
• Syndicated to all brokerage IDX Feeds
• Compass Sign + acrylic with QR code
• Targeted mailers and digital/print ads
• Property announcement email blast to 5k+ Agents & Buyers
• Broker caravan and open house invitations
• 3k+ direct emails to targeted buyers and business contacts
• Promote via global agent network

EXPOSURE

• Custom property website
• Implement tracking codes via Google & Pixels
• Digital advertising + retargeting campaign
• Geo fencing with behavioral search layering
• Google Adwords keyword search campaign
• Featured on proprietary neighborhood websites

ANALYSIS


• Home preparations & showings
• Broker caravan and open houses
• Direct networking with buyers, agents, wealth advisors
• Review listing statistics & market conditions
• Weekly client reporting & feedback

Granston Group Approach

Our team has built a custom web-based marketing platform, so we can do what other agents are not. We target specific buyers and sellers using data to guide our strategy. By combining a unique approach with the reach of a National Brand like Compass, we're able to serve our clients in a very unique way.

60+

Lead Generation Sites

3,500+

Unique Visitors per month

85,000+

Impressions per month

Work With Us

Experience says it all. Know the luxury of working with the best.

CONTACT US

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