We realize that each home has a unique and personal story to tell and it's our job to illustrate and sell that message. We have a recipe for success that blends traditional real estate methods with high-tech, data and analytics infused marketing. We identify who your buyer will likely be and we aim our marketing efforts towards exposing and continuously repositioning your property towards your targeted buyers.Â
By choosing The Granston Group to sell your home, you are tapping into the very best of our creativity and effort. The exposure your home will receive is second to none, and through the implementation of both conventional and cutting-edge marketing approaches, we are confident that our team will exceed your expectations. Our collective acumen of the local markets, when combined with our carefully developed networks, sets the stage for us to sell your home for the highest price in the shortest time.
Working with our in-house marketing and advertising agency, we will target the right audience across the most effective channels through cohesive branding — all to elevate the style and story of your home. When prospective buyers evaluate a home, they seek a space that they can make their own. A few simple shifts can dramatically impact your listing's perceived appeal. We'll work together to elevate your home's value and create a tailored plan to maximize its potential on the market. Proponents of powerful imagery, we invest in visual editors, creative producers and the industry's most respected photographers to capture your home's finest selling points.
/ Custom Website
/ Facebook Pixels
/ Google Analytics
/ Keyword Search Analysis
/ Evaluate comparable homes
/ Analyze market trends
/ Competitively price
/ Marketing strategy
/ Listing preparation
/ Pre-Inspections + Disclosures
/ Compass Concierge (New)
/ Appliance upgrades
/ Repairs & updates
/ Furnishings
/ Daytime photography
/ Twilight photography
/ Aerial footage
/ Lifestyle video
Drive buyer interest with Compass Coming Soon, which affords prospective buyers a glimpse of your home before it officially comes on the market.
1. Sell your home faster. Listing your property first on Compass Coming Soon can build anticipation among potential buyers, drive up its value, and shorten the sales timeline.
2. Get twice the exposure. Coming Soon creates two opportunities to launch your property: First on Compass.com and then later when the listing goes live on the MLS and aggregate sites.
3. Get feedback, fast. Testing the market with Coming Soon helps your listing to perform even better, once it opens to the public. You’ll gain invaluable insights on pricing, photos, and positioning.
Backed by a proven process, Compass listings spend 19 fewer days on market than the industry average. A swifter sale means a more seamless seller experience and greater value for you. The next owner of your home could be searching for properties anywhere. That’s why we’ll pair predictive data with a multifaceted marketing plan — to ensure your listing is seen by each and every prospect. Aided by state-of-the-art Compass technology, we're strategically connected to the market's entire brokerage community. At the forefront of modern marketing, we take a multi-pronged approach to the digital promotion of your property. Once we are live we can toast to our future success of your listing selling for the highest possible price in the shortest amount of time.
/ MLS
/ Compass.com
/ Syndication
/ Ad Retargeting
/ Social & google advertising
/ Print collateral
/ Sign Acrylic with QR code
/ Targeted mailers and ads
/ Property announcement
/ Open house invitations
/ Eblast 20k+ Agents & Buyers
/ 3k+ direct emails
/ Home prep & showings
/ Broker & public open houses
/ Lead follow-up
/ Prospective buyer feedback
/ Weekly seller reports
/ Listing statistics
/ Market conditions
/ Buyer & agent feedback
We leverage data and technology to track interested buyers and advertise via retargeting campaigns.
Lead Generation Sites
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